The No Gen AI Seal

What is this all about?

With the rise of Generative AI (also known as Gen AI) and the damage it is doing to the creative industries we, alongside some of our indie developer friends, decided to create the following ‘No Gen AI’ seal.

What is Generative AI and why it can it be problematic?

Generative AI is a technology that can create pictures, movies, audio (music or voice action) and writing using artificial intelligence. The issue is that these generative technologies are trained on existing works by human artists who have not given their permission, or been compensated, for their work being utilised. Essentially their work has been stolen.

Who created the seal?

I was chatting with some other indie developers on Discord and we thought we’d create a consistent asset that could be shared around the development community, so it was a team effort.

What is the seal for?

The idea is that developers can display it on their game’s store pages (and elsewhere) to communicate to potential players that no generative AI was used in its creation, so they can buy their game with confidence that their purchase will support developers whose ethics they agree with on this issue.

How can I get the seal asset?

The seal image is totally free to use. Feel free to right-click > Save image as… to download the PNG image file.

LEGAL DISCLAIMER: Please note that the asset is used entirely at your own risk!